SHERAZ ASGHAR
Technical Artist / Unity Developer
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Six Country, Nine City
PHOTOGRAPHY
Six Country, Nine City
Apr 20, 2026 Photography

Six Country Escape is a visual journey through six countries and nine cities, captured through architecture, street life, landscapes, food, and quiet…

WebGPU Automotive Configurator
UNITY
WebGPU Automotive Configurator
Feb 20, 2024 WebGPU

This project is a real-time WebGPU automotive visualization study built in Unity, focused on material customization, browser delivery, and optimized…

A project about nothing
UNITY
A project about nothing
Aug 21, 2023 Animation

A Project About Nothing is a small real-time Unity study built around a field dog wandering through a desert environment. The goal was to examine the…

Minion Mayhem
CINEMA
Minion Mayhem
Jul 20, 2016 CG Animation

This project was a stylized CG animation created as part of a licensed Mega Bloks campaign featuring the Minions universe in collaboration with…

TMNT 80s Blockfied
CINEMA
TMNT 80s Blockfied
Jan 10, 2017 CG Animation

This project was a stylized CG animation inspired by the classic 80s Turtles theme intro, created using Mega Bloks toy-based characters and…

SPARTAN MARK VI
CINEMA
SPARTAN MARK VI
Aug 20, 2014 CG Animation

This project was a stylized CG animation created as part of a licensed Mega Bloks campaign featuring the Halo universe in collaboration with Mattel…

World of Warcraft
WEBSITE
World of Warcraft
Jun 14, 2013 Web

Created for Mega Bloks during their licensed partnership with Blizzard Entertainment, this interactive website brought the world of World of Warcraft…

Destiny TVC
CINEMA
Destiny TVC
Jun 14, 2017 VFX

This project is a 7-second cinematic breakdown from a Destiny TVC sequence produced as part of an official Megabloks / Mattel Halo campaign. The…

Halo FOD
CINEMA
Halo FOD
Jul 15, 2018 CG Animation

This piece began with something simple and physical, a Megabloks / Mattel Halo ship, animated through stop-motion frame by frame created by…

Machine01
MACHINIST
Machine01
Dec 22, 2021 Machining

This is a personal project: a fully self-built CNC milling machine developed over the course of a year, designed and engineered from the ground up…

Magnext TVC
CINEMA
Magnext TVC
Sep 21, 2017 CG Animation

This project is a 10-second cinematic TVC created for MagneXt, a magnetic construction toy line developed by Mattel. The concept focuses on a single…

Gumpaway
WEBSITE
Gumpaway
Jun 11, 2016 Web

This project documents my journey biking across Canada, from the Pacific coast to the Atlantic Ocean, covering a total distance of approximately…

Halo Scorpion TVC
CINEMA
Halo Scorpion TVC
Mar 15, 2014 CG Animation

This project was created as a 10-second cinematic TV spot featuring the Halo Scorpion, a canon armored vehicle within the Halo universe reinterpreted…

Halo Pegasus TVC
CINEMA
Halo Pegasus TVC
Mar 15, 2014 CG Animation

This project was created as a 10-second cinematic TV spot featuring the Halo Pegasus, a canon vehicle within the Halo universe reinterpreted through…

Turrentblok Mixed Reality
MIXED REALITY
Turrentblok Mixed Reality
Nov 11, 2015 AR

This project is a mixed reality gameplay prototype developed in Unity, combining physical computing with real-time augmented reality. The experience…

Rover Mixed Reality
MIXED REALITY
Rover Mixed Reality
Aug 12, 2015 AR

This project is a mixed reality prototype built around a physical Mega Bloks / Mattel rover, combining real-world toy hardware with a Unity-based…

Shapeshifters
UNITY
Shapeshifters
Jul 18, 2018 Robotics

This project is a fully built modular RC-style vehicle system developed entirely using LEGO components, designed to explore physical computing…

Roboblok
MICROCONTROLLERS
Roboblok
Jan 10, 2013 Electronics

This project is a wearable robotic hand system built using Mega Bloks Micro components as the structural base, combined with embedded electronics and…

Minion Tracking at Mattel
CINEMA
Minion Tracking at Mattel
Nov 14, 2016 Match-Move

This project explores motion tracking and visual effects integration using real-world footage combined with 3D animation and compositing techniques…

Minions at Cafe
CINEMA
Minions at Cafe
Jan 5, 2017 VFX

This project is a motion tracking and visual effects experiment set in a real-world cafe environment. The background footage was captured on location…

Neoshifters
CINEMA
Neoshifters
May 12, 2008 CG Animation

This project is part of my early professional work, created during my time at a company where I had limited production access and tools. It…

Robots in the Warehouse
UNITY
Robots in the Warehouse
Jul 27, 2025 Simulation

Robots in the Warehouse is a real-time warehouse automation demonstration showcasing autonomous mobile robots operating within a modern distribution…

Talia
UNITY
Talia
Dec 11, 2022 Visualization

This project explores high-end product visualization using Unity HDRP, showcasing how real-time rendering can achieve the level of quality…

HDRP Ocean & Volumetric Clouds Showcase
UNITY
HDRP Ocean & Volumetric Clouds Showcase
Aug 24, 2024 Environment

This HDRP showcase was created for a Unity workshop I delivered at Boeing, demonstrating the visual fidelity possible with Unity's HDRP water system…

HDRP Path Tracing Studio
UNITY
HDRP Path Tracing Studio
Jul 17, 2023 Rendering

This project was built in Unity HDRP to showcase high-end automotive visualization using path tracing, custom shaders, lighting, and material…

The Mosaic
+ Featured Work / CINEMA

Minion Mayhem

This project was a stylized CG animation created as part of a licensed Mega Bloks campaign featuring the Minions universe in collaboration with Mattel and Illumination. The goal…

+ Featured Work / CINEMA

TMNT 80s Blockfied

This project was a stylized CG animation inspired by the classic 80s Turtles theme intro, created using Mega Bloks toy-based characters and environments. The goal was to recreate…

+ Featured Work / UNITY

Robots in the Warehouse

Robots in the Warehouse is a real-time warehouse automation demonstration showcasing autonomous mobile robots operating within a modern distribution center. Designed as a…

+ Featured Work / UNITY

Talia

This project explores high-end product visualization using Unity HDRP, showcasing how real-time rendering can achieve the level of quality traditionally associated with offline…

CINEMA

Magnext TVC

A licensed Mattel MagneXt TVC, parts that assemble and race in a single continuous shot

About the Project

This project is a 10-second cinematic TVC created for MagneXt, a magnetic construction toy line developed by Mattel. The concept focuses on a single continuous shot that demonstrates how individual magnetic components assemble themselves into fully formed vehicles, transitioning seamlessly into high-speed action across race tracks, ramps, jumps, turns, and braking sequences within a unified cinematic environment.

The core idea behind this piece was to visualize magnetic assembly as motion language, where each object constructs itself through attraction, alignment, and snap-based interaction, ultimately forming functional racing vehicles that behave dynamically within the scene.

My role covered the full CG production pipeline. I worked from industrial design assets provided by the Mattel toy design team, which served as the base for all 3D development. I handled rigging in 3ds Max, including setup for mechanical assembly behavior and vehicle deformation logic. Animation was designed as a single continuous camera sequence to maintain immersion and avoid traditional cut-based storytelling, emphasizing flow and physical transformation.

Materials and textures were developed using Substance Painter to reinforce the manufactured toy aesthetic. Lighting, shading, and final rendering were completed in 3ds Max using Mental Ray, focusing on controlled highlights and readable material separation during fast motion.

All visual effects, including motion enhancement, assembly energy cues, transitions, and speed-based overlays, were created in After Effects. Final sound design and mixing were completed in Adobe Audition to reinforce impact timing, magnetic assembly cues, and race-driven intensity.

What defines this piece is the concept of continuous cinematic construction, where the product is not just shown, but actively assembles, moves, and performs within a single uninterrupted visual system, blending product visualization with cinematic storytelling.

Disclaimer: This project was produced as part of a licensed commercial campaign for Mattel's MagneXt toy line. All designs, assets, and brand materials were provided by the Mattel toy design and marketing teams. This breakdown reflects my personal contribution including rigging, animation, lighting, rendering, compositing, and final audio-visual assembly for the TVC production.

Project Highlights

  • Category CINEMA
  • Year 2017
  • Type CG Animation / TV Spot
  • Role Technical Artist
  • Pipeline 3ds Max, Substance Painter, Mental Ray, After Effects, Audition

Pipeline & Workflow

  1. Worked from Mattel's industrial design assets as the base for 3D development
  2. Rigging in 3ds Max, magnetic assembly behavior and vehicle deformation logic
  3. Single continuous-camera animation, parts self-assemble into racing vehicles
  4. Materials and textures in Substance Painter
  5. Lighting and shading in 3ds Max
  6. Final rendering with Mental Ray
  7. Visual effects in After Effects, assembly energy, transitions & speed overlays
  8. Sound design and mixing in Adobe Audition

Tools & Technologies

3ds Max
Substance Painter
Mental Ray
After Effects
Audition

Credits & Collaborators

Acknowledging the teams, studios, and collaborators behind the project.

Sheraz Asghar
Technical Artist / CG Production
Rigging, single-shot animation, lighting, Mental Ray rendering, VFX and compositing, and final audio-visual assembly for the TVC.
Mattel
MagneXt Toy Design, Assets & Brand Direction
Provided the MagneXt industrial design assets, brand materials, and marketing direction for the licensed campaign. All designs and brand materials remain property of Mattel.